Privacy Statement

Last updated: June 2017

This privacy statement summarizes how Loyalty Matters collects, uses, discloses and retains your personal information.

Loyalty Matters is a web site owned by Aimia Inc. The site is a destination that houses opinions on topics relevant to Aimia’s business, including loyalty, data, travel, personalization and more.

What we collect

We only have access to the information you voluntarily share with us via email or other direct contact.  By registering for alerts from us, you give us permission to distribute content to you by email with our regular newsletter updates.

How we use it

We use your email address to send you updates and keep you informed on different issues, innovations and insights that are relevant to our data-driven marketing and loyalty analytics business.

With whom we share it

We are the sole owners of the information collected on the website. In some instances, we may share your information with Aimia’s family of companies.  For example, we may share your information with Aimia Canada Inc. (Aeroplan), our wholly-owned program, to help inform the future direction of the program.  We will not sell or rent this information to anyone.  We will use your information to respond to you, regarding the reason you contacted us. 

How we protect it

We protect your personal data using a range of physical, operational and technological safeguards that prevent unauthorized access to and disclosure of it. When no longer required, personal information is destroyed, anonymized or disposed of using secure methods.

If you want to opt out of receiving any future communications from us, you can do so at any time via the unsubscribe link in our email footer or by contacting us in writigin at the address below.

Want to find out more?

If you have questions regarding this policy, please contact us in writing:

Loyalty Matters Privacy


130 King St. W. suite 1600

Toronto, ON

M5X 1K6