Loyalty Matters is a news, video and media hub that helps to decode the increasingly complex and rapidly changing world of big data and analytics. Our focus? Ensuring our partners build better relationships with their consumers and our members get the most out of our loyalty programs. We also seek external voices with unique opinions and ideas on everything from travel, loyalty and rewards to spending patterns and the global economy.
Loyalty Matters is developed by Aimia Inc., a data-driven marketing and loyalty analytics company that owns and operates loyalty programs like Aeroplan in Canada, Nectar in the U.K., Air Miles Middle East, and top-tier brands internationally.
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